In a word…absolutely! Market research indicates that around 96% of people discussing brands on social media are not following those brands. Also, customers spend more money with brands that engage with them on social media platforms to the tune of an extra 20-40%!
Social media surveys have indicated that amongst the average users, the most common reasons people follow brands on social media platforms are to receive incentives, because of product interest, entertaining/useful content, and because their friends and families do.
Don’t expect social media growth and interaction to die down anytime soon. Research indicates that 95% of people aged 18-34 follow brands on social media. With technology getting more and more accessible and ever expanding social platforms, expect the numbers to climb.
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